Nutella megafan Sara Rosso is the visionary behind World Nutella Day. An American blogger and social media specialist living in Italy, she became so enamored of the delicious (or so I am told, but since a spoonful of it would kill me, I will take your word for it), nutty, chocolate-y, not-exactly-good-for-you product that in 2007 she created an annual day to celebrate it. Every February 4th, she and her friend Michelle, a fellow expat, host an international celebration, encouraging people to tweet and Facebook their love of Nutella, cook with it, have Nutella parties and Nutella-eating contests and trumpet their unholy passion on their blogs.
You would think Nutella would be happy to make news for something not involving having to settle a false-advertising-claims lawsuit or protest that its really-bad-for-you ingredient isn’t so bad for you so it shouldn’t be taxed by the venomous French. Stai zitto, idiota!
Last week, Nutella’s parent company Ferrero sent a scary cease-and-desist letter to Rosso, who announced on May 16th that she was going to have to take down her NutellaDay.com web site and attendant social media and cancel the big gooey party. Continue reading



