To those who died in Connecticut today –
We are so sorry we weren’t able to protect you.
We will never forget you.
What is SorryWatch?
SorryWatch takes apart apologies of all sorts. We praise the good ones (and discuss what makes them good) and fling metaphorical monkey poop at the bad ones (using savage words and holding them up to ridicule). All in a helpful spirit. We examine the research on apology, discuss important historical apologies -- that's some skywriting from Australia's National Sorry Day in our banner -- and take on apologies in pop culture. We welcome your apology-related pointers, questions, dilemmas and suggestions for shaming.Apology Tip Line
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thank you for just the right words.