What if you ordered an Orapup, and were assured that it would arrive by Christmas? And now you find out that it will not? You might be angry. An apology would help, if it was a good one. But would you also like to punch a member of the Orapup team? Right in his lying face?
If so, the Orapup team understands your anger.
Dr. Bob gives a good apology. The explanations help. Dr. Bob seems truly sorry. (The punching part is just a gimmick. We don’t want it to catch on.) You notice you are not offered a chance to punch Dr. Bob. No one would be so angry at Dr. Bob, especially when Smoothie McPlausible is right there. After all, it’s just an Orapup.
You got me a present! Why would I be offended? What is it, what is it?
Yeah, so, what is an Orapup? It seems to be a tongue brush for dogs, intended to reduce nasty dog breath. Here is their website, which we give in the interests of information. We receive no payment or other consideration for this. If Sumac’s dog appears to have minty-fresh breath, it’s probably just because he removed something minty from the garbage for his ongoing art project of dissecting common household trash.
A friend who ordered an Orapup, and let me know about this apology, is entirely satisfied with the video. So this was an effective apology.
I am satisfied with everything about this apology (in this case, the explanations don’t seem like excuses, which is a key point) except for the punch-me-in-the-face guy’s skin-tight shirt.
And Sumac, your captions are GOLD.
This should be the template for ALL corporate apologies. And come to think of it: Who wouldn’t like to cancel the fiscal cliff by punching Congress in the face right about now?