It’s okay, I would only have spilled chai on it myself.
This excellent apology defuses wrath and explains the strange appearance of the model on the cover of the catalog.
What is SorryWatch?
SorryWatch takes apart apologies of all sorts. We praise the good ones (and discuss what makes them good) and fling metaphorical monkey poop at the bad ones (using savage words and holding them up to ridicule). All in a helpful spirit. We examine the research on apology, discuss important historical apologies -- that's some skywriting from Australia's National Sorry Day in our banner -- and take on apologies in pop culture. We welcome your apology-related pointers, questions, dilemmas and suggestions for shaming.Apology Tip Line
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