Category Archives: Corporate Apologies

Equifax hack’s lax apology vexes

To elaborate on our manic tweeting two days back (follow us on Twitter if you want knee-jerk apology critiques, interactions, smokin’ hot takes and one-liners!), Equifax’s apology for its data breach was execrable. Let’s ponder the suckage!

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“Alleged” doesn’t belong in an apology

  Parkour, closely related to free running, is cool. Fun to do and to watch. You’re dashing through the built world like an obstacle course, bouncing off stuff, leaping from building to building as if pursued by killers, hurtling walls, … Continue reading

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Guest post from British Airways frequent flier

It was the hi-viz vest. In modern Britain, the cheap, optical yellow, breathable synthetic open vest with fat silver reflective stripes is the sign of the workperson and of the person who needs the safety of being seen. The person … Continue reading

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Mean, stupid, and scary

You might have heard: UNITED flight from Chicago to Louisville, full up! UNITED suddenly wants to put four employees on the flight. Any volunteers to take a later flight? Some, but not enough! Somehow select 69-year-old passenger, order him off. … Continue reading

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Pepsi’s statement about That Ad

You know the one. Pepsi has pulled it from YouTube, but as of this writing you can still see it on AdAge’s site. The ad Dr. Martin Luther King’s daughter Bernice responded to thusly. If only Daddy would have known about … Continue reading

Posted in Corporate Apologies, Media Apologies, Social Media Apologies | Tagged , | 5 Comments

What’s so complicated about a good apology? Ask Simplicity

Someone has the job of providing enticing little tags or slogans to advertise Simplicity’s sewing patterns. Someone else has the job of approving those tags. Or not. Apparently quite a few of these someones are narrowly clued. Someone asked, How … Continue reading

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Self-improvement via self-hatred!

A Gold’s gym franchise advertised with a nicely-produced social media post. It featured a photo of an elegant pear (Bartlett, I think) with the caption “THIS IS NO SHAPE FOR A GIRL”. What great salesmanship! The customer is always contemptible! … Continue reading

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Flying While Turbaned

A week ago, the Sikh fashion designer/model/actor Waris Ahluwalia was denied permission to board a flight back home to New York, because he refused a demand from Aeromexico to remove his turban in public. Ahluwalia instagrammed a shot of himself … Continue reading

Posted in Bad Apologies, Corporate Apologies, Fashion Apologies, Religious Apologies, Uncategorized | Tagged , , , , | 3 Comments

It won’t happen again, so shut up about it.

November 28th, 1979, an Air New Zealand sightseeing flight to Antarctica smashed into Mount Erebus, instantly killing everyone aboard. It was the first air disaster in New Zealand’s history and is still the worst. The sightseeing flights began in 1977. … Continue reading

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Whole Foods, getting out ahead of the scandal (NOT REALLY)

In general, SorryWatch frowns on the concept of pre-apology. (Also its polar opposite, post-unapology.) Apologizing in advance for something you know is wrong but that you’re going to do anyway is douchey (unless you are Chris Pratt and you are pre-mocking your … Continue reading

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