It won’t happen again, so shut up about it.

It won’t happen again, so shut up about it.

by | Dec 4, 2015 | Corporate Apologies

November 28th, 1979, an Air New Zealand sightseeing flight to Antarctica smashed into Mount Erebus, instantly killing everyone aboard. It was the first air disaster in New Zealand’s history and is still the worst. The sightseeing flights began in 1977. They were...
Play nicely, or apologize

Play nicely, or apologize

by | Jul 9, 2013 | Media Apologies, The Mechanics of Apology

Because I had important tasks waiting, I was searching the web randomly like a dog with its nose to the ground. I came across a story about Air New Zealand doing a safety video with hobbits. Whatever. The story was in the Herald-Standard, based in Uniontown,...

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