by snarly | May 27, 2015 | Bropology, Celebrity Apologies, Corporate Apologies, Funny-on-Purpose Apologies
When Equinox does it, it’s douchey. When Chris Pratt does it, it is adorable! What is it? Pre-Apology! Pratt is funny (this scene of him as Andy on Parks and Rec, acting out the movie Roadhouse when the cable feed doesn’t work, is all improv, or so my...
by snarly | Jul 8, 2014 | Bropology, Corporate Apologies
On Twitter yesterday, the Chief Marketing Officer of Equinox Gyms posted this: This wittiness is tied to Equinox’s new campaign, all tied to the notion of “preapology.” (I would hyphenate “pre-apology,” but I am a lowly apology-watcher,...
by snarly | May 29, 2014 | Bropology, Sports Apologies
On Wednesday afternoon, 18-year-old American tennis phenom Taylor Townsend unexpectedly defeated 24-year-old French person Alize Cornet, reaching the third round of the French Open. “After she won she smiled wide and danced in the rain,” reported the Wall...