“This is not who I am”

“This is not who I am”

by | May 20, 2019 | The Mechanics of Apology

Hello, apology fans! Prompted by a SorryWatcher, we wanted to expound on this common phrase, as well as its corollary, “This is not who we are” — with “we” referring to an institution or country. DO NOT USE THIS PHRASE IN YOUR APOLOGY. At...
Room at the inn, but not for you

Room at the inn, but not for you

by | Jan 15, 2015 | Corporate Apologies

Back in December, an interesting couple in Wilmington, Delaware wanted to do something nice for a small group of homeless people. It was very cold, so why not get them a room for Christmas night? Deb Bennett, co-founder of the Road to Redemption Ministries, thought of...
Let’s all yell GO JOE BIDEN.

Let’s all yell GO JOE BIDEN.

by | Sep 10, 2014 | Sports Apologies

People keep asking us to weigh on the new Ray Rice video. We said what we have to say back in May. (We did update the post, though.) So let’s not talk about Fox needing to apologize for making douchey jokes about taking the stairs. Or about boxer Floyd...

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